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Liz Vales has a diverse work experience spanning multiple industries. Liz started their career in 2002 as a Student Assistant at Ohio University Archives and Special Collections, where they worked until 2006. In 2007, they held multiple roles simultaneously, including a Graduate Intern at Summit County Combined General Health District, a Graduate Assistant at Mobile Meals, Inc, and a Student Assistant at University of Akron Archival Services. Their professional career began in 2008 at Brandmuscle, where they currently hold the position of Senior Director, Media & Consultation. At Brandmuscle, Liz is responsible for leading integrated local and channel marketing efforts for various global brands.

Liz Vales obtained a Bachelor of Arts degree in Political Science from Ohio University, where they studied from 2002 to 2006. Liz then pursued a Master of Public Administration degree from The University of Akron, completing their studies from 2006 to 2008. In addition to their formal education, Liz Vales has obtained two Google Ads Display Certifications, one in 2018 and another in 2021, from Google.