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Luis Ortega is a seasoned business development professional with extensive experience in the Latin American market. Currently serving as the Business Development Manager for LATAM at BrandLoyalty since 2022, Luis has previously held key positions such as Business Development Director at PALM ERA and New Business Officer at Movil Evolution. Other roles include Business Development Manager at Adventa and Business Development Coordinator at Integra Arrenda SOFOM, along with a significant tenure as a Senior Budget Analyst at BBVA Bancomer. Luis holds a Master's degree in Digital Marketing and Web Analytics from Neetwork.com and a degree in Financial Economics from Universidad del Valle de México.