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Eline Farges is a seasoned professional in sales and business development, currently serving as the Sales Director for Entertainment EMEA at L - founders of loyalty since January 2024. With a significant tenure at BrandLoyalty since October 2016, Eline has held various roles including Entertainment Business Development Director and Sales Manager, contributing to innovative loyalty solutions for the food retail sector. Previous experience includes positions at Mediaperformances as Account Sales Manager and Warner Bros. Entertainment Group of Companies as Category Manager/Key Account Manager for Consumer Products. Eline's earlier career at BaByliss Paris encompassed roles such as European Trade Marketing Manager and Hair Accessories Product Manager, where Eline executed promotional strategies and product developments. Eline's educational background includes a Master’s degree in Operational Marketing from ESM-A Marne la Vallée and extensive studies in management and finance.