ÂÜÀòÂÒÂ×

Anne-Sophie Lenoir, PhD, currently serves as the Director and Head of DACH-FR at Branding Science Group, establishing the firm's presence in the DACH-FR region while leading multicultural teams and managing key accounts for major pharmaceutical clients. With a strong background in behavioral science, Anne-Sophie has previously held positions as a Consultant at Exevia GmbH, Consumer Behavior Manager at Danone Nutricia Research, and Associate at ZS Associates, where strategic marketing and insights projects were key focuses. Academic contributions include research at Rotterdam School of Management, where multiple experimental projects on consumer behavior were conducted, alongside teaching and supervising students. Anne-Sophie holds a Ph.D. in Marketing from Erasmus University, as well as degrees from Cornell Johnson Graduate School of Management and Solvay Brussels School of Economics and Management.