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Paula Ayerbe Dárceles has held a variety of roles in the marketing and communications industry since 2011. In 2011, they were a Locutora at Onda Universitaria, where they were responsible for researching and writing radio scripts and selecting topics to discuss. In 2013, they became an Encargada de Contenidos at Kampussia, where they were responsible for content published in the online newspaper and blog. From 2015 to 2017, they held two roles at RegaloOriginal.com, first as a Marketing Assistant and then as a Directora de Marketing. Paula was responsible for the marketing area and part of the expansion and internationalization of the project. In 2015, they also held a role as a Community Manager at Ushuaia Branding, where they were responsible for digital communication, writing for social media, blogs, and newsletters for different clients, and copywriting. From 2020 to 2021, they held two roles as an Account Manager, first at Dendary and then at BrandHero. At Dendary, they were responsible for the full process of an Amazon account, writing product descriptions with SEO in mind, creating image strategies for product pages, opening support tickets and solving performance problems, executing marketing actions within the marketplace, and analyzing monthly KPIs with the client. Paula currently holds the role of Account Manager at Amazing | Agencia de Marketing en Amazon, where they are responsible for seller accounts on Amazon, helping companies to maximize their performance and profitability on the channel.

Paula Ayerbe Dárceles has an extensive education history. From 2011 to 2016, they attended Universidad Francisco de Vitoria, where they earned a degree in Periodismo + Comunicación audiovisual, becoming an Expert in comunicación integral. From 2016 to 2017, they attended Universidad Complutense de Madrid, where they earned a Máster en Social Media & Community Manager in the field of Marketing. Currently, they are attending ThePower Business School, where they are pursuing a Programa ThePowerMBA with a specialization in DigitalMarketing. Additionally, they have obtained several certifications from Amazon, such as the Sponsored Ads Foundations Certification, Certificación Amazon Retail for Advertisers - España, Amazon Advertising campaign planning Certification, and Amazon Advertising Foundations Certification.