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Michael Elliott is a seasoned brand management professional with extensive experience in driving growth and establishing strong market positions. As Brand Director at Essor, Michael achieved 55% year-over-year growth for the Key Nutrients supplements brand over two consecutive years. Prior roles include Brand Manager at AT Global Holdings Ltd and Chief Marketing Officer at Premier Catering Distributors, where successes included rapidly growing online sales to over £240k, increasing website traffic by 98%, and securing a Gold Trusted Service Award for customer satisfaction. Additionally, as Director of Brand and Online at Premier Services International Ltd, Michael significantly increased turnover and attracted high-value clients through effective offline and online marketing strategies. Michael's entrepreneurial background includes founding inLet Media, focusing on providing internet solutions for student housing. Michael holds a BA (Hons) in Business Management with Entrepreneurship from Solent University.