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Carolina Santos is an accomplished marketing professional with extensive experience in brand management and strategic marketing across various industries. Currently serving as an International Brand Manager at Essor, Carolina leads the management of three brands in Canada, Europe, and the UK, focusing on category management, marketing strategy, and Amazon B2C activities. Additionally, as a Marketing Strategy Consultant for Purrmi, Carolina oversees performance marketing and influencer initiatives to drive business growth. Previous roles include Marketing Lead at Emma – The Sleep Company, where Carolina managed a marketing team for the Netherlands and crafted cross-channel strategies, as well as positions at FlixBus, contributing to market launch and business development in Portugal. Carolina holds a Master’s Degree in Data Driven Marketing from NOVA IMS and a double Bachelor’s Degree in Marketing from Pforzheim University, complemented by a Bachelor’s Degree in Business Management from ISCTE Business School.