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Mira AlHafi has over 10 years of experience in marketing and communications. Mira began their career in 2010 as a Marketing Intern at Chalhoub Group. In 2012, they moved to ITP Media Group as a Marketing & Events Executive. From 2013 to 2016, they worked as a Marketing and Communications Executive at Swarovski. Mira then joined Alabbar Enterprises - Retail, Food and Beverage as a Marketing and Communications Executive, where they led on the successful launch of Garrett Gold & Cube by Candylicious at The Dubai Mall. In 2018, they started working at Brand Ripplr as a Campaign Manager, Senior Campaign Manager and Campaign Director. In this role, they developed and presented strategic direction and creative campaign ideas for brands to engage the target audience, amplify the brand's story and reach targeted business results. Mira also led on the influencer campaign for the first ever launch of Pepsi Black in the region in 2019 and the pitch and launch for the Nation Brand initiative campaign by the Public Diplomacy office.

Mira AlHafi obtained their Bachelor of Business Administration (B.B.A.) in Marketing from the American University in Dubai in 2011. In 2014, they obtained a Presentation Skills certification from Select Training and Management Consultancy L.L.C. and a Basics of Visual Merchandising Training certification from SWAROVSKI. In 2015, they obtained a Graphic Design Course certification from SAE Institute Dubai. In 2016, they obtained a Fashion Drawing certification from London College of Fashion, University of the Arts London.