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Steve Reeves is an experienced director in the field of brand strategy and innovation, currently serving as Director at Brand Potential Ltd since January 2019. Previously, Steve held the position of Director at The Value Engineers from August 2010 to January 2019, where expertise in front-end innovation projects was demonstrated. Prior roles include Senior Consultant at Clear, Brand Consultant at Sparkler, Consultant at Added Value, and starting a career at Illuminas as an SRE. Steve's educational background includes a 2.1 degree in Management Science from Loughborough University, completed in 2000.