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Mary Say is a seasoned professional in brand strategy and consultancy, currently serving as the CEO of Brand Potential and Partner at Candid Platform since January 2010. With a strong focus on accelerating ambitious brands through insight and innovation, Mary has successfully transformed brands for future value. Previous experience includes roles as Managing Partner at Distillery Brand Consultancy and Founding Partner at Drumfish Communications, as well as leadership positions at Maritz, 1HQ Brand Agency, Holmes & Marchant, and Brand Union. Mary Say holds a degree in Business Studies from City, University of London, and has an educational background from Newtown College and Scoil Mhuire in Ireland.