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Adil launched Brand New Galaxy MEA in October 2020, which was in the middle of the pandemic. It tells a lot about his charisma.

Adil is a builder – of culture, teams, businesses, and brands. Before launching BNG in the Middle East, he was CEO of Saatchi & Saatchi MEA, driving growth (doubling the agency in 4 years), building a robust portfolio of clients, delivering great work, and creating a sense of pride in the workplace. Previously, he served as Managing Director of Y&R Dubai, where he built its global reputation for award-winning work and transformed it into a hothouse of great talent.

He considers himself fortunate to have had the opportunity to work with some of the world’s most iconic brands – Estee Lauder, Citibank, Colgate Palmolive, Ford, Land Rover, Jaguar, Virgin Atlantic, P&G, Cadillac, Kraft/Mondelez, Arla Foods, HSBC to name a few. And brands from the region that shaped their categories – Emaar, Almarai, Abu Dhabi Commercial Bank, Mashreq Bank, Dubai Tourism, and many more.

Adil is a father to a son, whom he has made it his life goal to teach new stuff, and a daughter that shares his passion for food, indulging him while running a growing dessert company.

A successful weekend for Adil is when he doesn’t have to step out of his home. When he is not working, Adil reads and relaxes in front of the television.