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Hira Sharaf is a seasoned professional in merchandise planning and buying, currently serving as the Merchandise Planning Manager at Brand Collective since January 2022. Prior experience includes roles at Kmart Australia Limited focusing on womenswear and accessories from June 2018 to October 2021, and as Buying & Merchandising Manager at Fawaz Alhokair Group from January 2015 to February 2018. Hira's expertise also spans senior merchandising roles at HEAL'S and Laura Ashley, alongside foundational experience as a womenswear allocator at Thomas Pink Shirtmaker and customer service roles within LVMH, covering brands such as Christian Dior Couture and Benefit Cosmetics.