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Amy LaVallie has a wealth of work experience, beginning in 2006 with Southwestern Advantage. There they held various roles, including Field Sales Manager, Associate Sales Manager, Organizational Leader, Student Manager, and Salesperson. In 2013, they began working at iHeart Media as an Integrated Account Manager, where they sold airtime on radio, assisted Advertising Agencies and local businesses with media buys, and wrote copy, developed promotions, and created campaigns. In 2014, they moved to Paycom as a Human Capital Consultant. In 2015, they founded The Creative Beach and has since been partnering with small business CEOs to develop their marketing and social media strategy. Finally, in 2020, they joined Brand Builders Group as a Senior Sales Specialist + Resident Brand Strategist, where they help clients become known as top thought leaders in their space.

Amy LaVallie obtained a Bachelor of Arts from Florida State University in 2008, majoring in Communication, Media Communication Studies, and minoring in Business Marketing. Amy has also obtained several certifications, including Social Media Marketing for Small Business from Lynda.com in 2017, Content Marketing: Podcasts and Audio from LinkedIn in 2016, WordPress Workflows from Lynda.com in 2016, Creating Your Personal Brand from Lynda.com in 2016, Installing and Running WordPress: DesktopServer from Lynda.com in 2016, WordPress Essential Training from Lynda.com in 2016, and Online Marketing from McGraw-Hill 36-Hour Course.