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Sophie Frostbaum is a Senior Business Strategy Manager at Branch since June 2022, previously serving as Business Strategy Manager. Prior experience includes roles at Huron as an Associate, where Sophie implemented enterprise data management solutions and managed project life cycles, resulting in optimized data integrity and client support. In earlier roles, Sophie created a developer training program, streamlined data validation processes, and designed advanced analytical reports. Experience also includes a brief tenure at Abbott in eCommerce, focusing on paid search insights and product catalog redesign, along with a role in commercial sales and marketing at InterContinental Hotels Group. Sophie holds a Bachelor of Business Administration in Finance from Emory University, with additional specialization in Consulting from Goizueta Business School.