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Sandro Echeviche is a seasoned professional with extensive experience in digital content management and marketing. As a Digital Content Manager at Branch since June 2020, Sandro oversees content management focused on generating high-quality blog articles for web positioning. Prior to this role, Sandro served as a SEM Specialist at Better Graph from August 2016 to February 2020, where responsibilities included optimizing content positioning and managing ad campaigns for maximum outreach within budget constraints. Earlier experience as a Copywriter at MINT from April 2014 to July 2016 involved developing a range of content, including advertisements, video scripts, and articles. Sandro holds a postgraduate degree in International Marketing from Universidad del Desarrollo Profesional and a licentiate degree in Marketing from Universidad de Estudios Avanzados, complemented by a Bachelor's degree from Escuela Secundaria Diurna N° 4 "Moisés Sáenz."