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Craig Simpson is a Senior Engineering Manager at Branch since March 2022, with previous experience as an Engineering Manager at PureCars from August 2014 to March 2022, where leadership included a multidisciplinary team and the establishment of a frontend working group. Prior roles include Lead Developer focused on advertising analytics at PureCars, Senior Software Engineer positions at AT&T and EyeWonder, and responsibilities as Animator and Game Developer at Kid Chess. Educationally, Craig holds dual Bachelor's degrees in Chemical and Biomolecular Engineering from the Georgia Institute of Technology.