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Tricia Gardiner, Account Director at Brafton, has a unique view of the content marketing process.

She delves deep into clients’ strategies, running the data on search engine optimization and performance. She uses the resulting insights to forge lasting relationships between agency and brand. This means working closely with a wide variety of companies across every industry and field imaginable, but that’s not a drawback – to Tricia, that’s one of the best parts of the job.