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Ms. Westenberger is Brady’s marketing leader responsible for creating and accelerating the company’s marketing, ecommerce, and brand strategy across the globe. Prior to accepting this role in 2022, Nicole was the Vice President of Global Marketing and Ecommerce for Brady’s Identification Solutions business. Since joining the company in 2017, Nicole successfully developed multi-channel marketing and sales enablement initiatives that drove significant digital growth and deeper end-user engagement. Prior to Brady, Nicole worked in multiple ecommerce and marketing leadership roles at Sears Holdings Corporation and CDK Global. Nicole received her Bachelor of Arts from Marquette University and her M.B.A from Lake Forest Graduate School of Management.