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Jim "JP" Patterson, CSM, CSPO, is a seasoned professional with extensive experience in strategic sales and business development across various industries. Currently serving as a Strategic Sales Partner at Braden Business Systems since March 2024, Jim is focused on enhancing the IT MSP division through innovative sales strategies and partnership development. In addition to this role, Jim provides consulting services to small businesses at Clayton Marketing Solutions and has held leadership positions at several organizations, including Vice President of Strategic Partnerships & Business Development at Ultimate Technologies Group, where Jim achieved significant client acquisition milestones. With a proven track record in improving operational efficiency and reducing costs at SMC, as well as notable successes in previous roles at Project Brilliant, Innovative Integration, Inc., and Nova Medical Centers, Jim demonstrates a strong capability in driving sales growth and fostering business relationships. Jim holds a degree from Indiana University Bloomington.