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Alice Leonelle Garrote is an experienced professional in strategic planning, currently serving as an Analista de Planejamento Estratégico at BR Media Group since October 2023. Alice has previously worked at Airfluencers as an Analista de Planejamento Criativo and at Webedia as an Analista de Planejamento Estratégico. Alice's expertise includes market analysis, influencer profiling, strategic proposal creation, and campaign development across multiple sectors such as Beauty and Food & Beverages. With a foundation in financial analysis, Alice has also held roles focusing on accounts receivable and customer experience. Currently pursuing an MBA in Marketing at USP/Esalq, Alice holds a Bachelor's degree in Business Administration from Universidade Metodista de São Paulo and a technical diploma in Advertising.