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Darren Yuen is an experienced executive who has held various leadership positions in the advertising and digital marketing industry. In 1997, they started their career at Carat as a Group Account Director and later served as General Manager. In 2016, they briefly served as CEO of Carat before moving on to become the Chief Executive Officer at BPN Worldwide. In 2018, they took on the role of Group Managing Director at Reprise Digital. Currently, they hold the position of Chief Executive Officer at Initiative.

Darren Yuen obtained their Bachelor of Business Administration (BBA) degree in Marketing from the University of Kentucky, where they studied from 1993 to 1997.