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Rhys Nealon MSc (Res) MBA serves as the Global Head of Design and Design Integration Lead for BP's largest B2C digital proposition, BPme, overseeing design management across UX, UI, service, research, and content. Previous roles include design leadership positions at Designit, NatWest Group, and DMI, focusing on product strategy and innovation. Rhys has extensive experience in shaping user experience and service design initiatives, having held senior positions at organizations like STV Group plc and Prudential Assurance, where contributions have been recognized with awards. Educational credentials include multiple MBAs and a Master's in Usability Engineering from esteemed institutions, reflecting a strong foundation in design and business strategy.