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Caroline Kuhlhoff is a seasoned marketing professional with extensive experience in brand strategy and communications across various industries. Currently serving as Global Brand Lead at bp pulse since November 2021, Kuhlhoff has spearheaded the development of a new global brand strategy and identity for bp’s EV charging business. Previous roles include Department Head of Brand & Strategic Marketing Planning at Kia Europe, where Kuhlhoff established the department and drove brand initiatives, and multiple positions at Procter & Gamble focusing on brand management and media strategies in Asia. Kuhlhoff's foundational skills in marketing were developed at Merck Group and Kia Europe, complemented by academic credentials in Business Administration from Johannes Gutenberg University Mainz and the University of Münster.