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Alexander F. is an experienced product and monetisation manager with a diverse background in mobile marketing and app economy analysis. Currently serving as Growth Product Manager and Monetisation Manager at BP Mobile, Alexander leads monetisation initiatives across multiple iOS and Android projects, overseeing AB testing, media buying KPIs, and analytical reporting. Previous roles include Monetisation Manager at Verv, where significant focus was placed on conversion rate improvements and competitor analysis, and Product Manager at Neosus, driving the development of innovative apps with robust monetisation strategies. Alexander's earlier experiences encompass product marketing and SEO roles across various companies, contributing to substantial user acquisition and revenue growth through targeted marketing strategies. Alexander holds an MBA in Business/Managerial Economics from BSEU.