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James Binford has extensive work experience in sales and business development. James started their career as the Great Lakes Regional Manager at Brand Builderz in 2012, where they successfully signed on seven companies and managed nine categories within those companies. During their time at Brand Builderz, they also set up a Direct Store Delivery (DSD) network over the Midwest, including the Chicago market. In 2018, Binford joined King Juice Co./Calypso Lemonade as the Director of Sales for the Southeast region, where they worked until February 2023. Currently, they are serving as the Director of Business Development at Boylan Bottling Co.

James Binford attended Defiance College, where they studied Physical Education Teaching and Coaching and graduated in 1996. Before attending Defiance College, they also attended Columbus State Community College, where they focused on Business Administration and Management, General. James later pursued a degree in the same field at Columbus State Community College and earned an Associate's degree. Prior to attending college, James Binford completed their high school education at Briggs High School, where they studied Business Administration and Management, General.