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Jim Barr serves as CEO and Board Director of BowFlex Inc. since July 2019, overseeing a prominent fitness brand. With a strong background in digital strategy, Barr was Executive Vice President and Chief Digital Officer at OfficeMax, driving multi-channel revenue growth. Barr's leadership extended to Ritchie Bros. as Group President, managing key digital products and global marketing. Additional board roles include Ritchie Bros. Financial Services and Xcira Technologies. Prior experience includes significant positions at Microsoft, Sears Holdings Corporation, and Encyclopaedia Britannica, complemented by an MBA from The University of Chicago Booth School of Business and a B.S. in Business from Miami University.