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Olivier GUILLET is an accomplished executive with extensive experience in brand management and marketing across various prestigious companies. Currently serving as CEO of BOUCHARA since January 2022, Olivier has been instrumental in revitalizing the iconic brand known for its home linen. Prior to this role, Olivier founded and led OGBrand&B Advisory, providing strategic advisory services, and held the position of CEO at Lonsdale Design. Notable earlier roles include Global CMO at PROMOD, Managing Director for GUERLAIN Switzerland & Austria at LVMH, and CMO at Groupe Beaumanoir, where brand repositioning and global marketing strategies were key focuses. Additionally, Olivier's early career includes significant contributions to Montblanc, Mondadori Group, L'Oréal, and Danone. Olivier holds a Master’s degree from ESCP Business School and completed an executive program at INSEAD.