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Jesse Korhonen has extensive experience in marketing and brand strategy, currently serving as Partner and Marketing Lead at Bou since October 2020. At Bou, Jesse oversees the marketing domain and team, focusing on brand strategy, creative concepts, and performance marketing. Previous roles include Brand Lead and Marketing, where Jesse contributed to growth for diverse brands, and Planner at TBWA\Helsinki, engaging in long-term strategic brand building and digital media initiatives. Jesse’s career also includes positions as Insights Analyst, Head of Marketing for Laurea Entrepreneurship Society Ry, and experiences as a Digital Marketing Freelancer. Educational qualifications include a Bachelor of Business Administration in International Business from Laurea University of Applied Sciences, along with further studies at Federation University Australia.