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Hayley Sherman is a seasoned marketing professional with extensive experience in product marketing and client engagement. Currently serving as a Senior Product Marketing Manager at Botify since April 2022, Hayley has previously held multiple product marketing roles at Moz from May 2016 to March 2022, where expertise in developing go-to-market strategies, conducting market research, and enhancing customer experiences was demonstrated. Earlier positions included account executive at Sachs Marketing Group and marketing coordinator at Caruso Catholic Center, alongside an academic background with a Bachelor of Arts in International Relations from the University of Southern California. Hayley’s diverse skill set encompasses market positioning, crisis communication, and developing effective digital marketing strategies.