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Heather Zehring, MFA, JD, currently serves as Principal SEO Strategist at Boston Scientific, leading the development and execution of SEO strategies while keeping abreast of industry trends and best practices. Prior experience includes roles as Global Search SEO/SEM Strategist at 3M, where Heather integrated content optimization and user experience principles, and as SEO Digital Marketer at FindLaw, where Heather managed client web performance and developed digital marketing strategies. Heather's extensive background also encompasses content management and legal editing roles, supplemented by a diverse educational foundation in law and creative writing from respected institutions.