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Peter Blackwell is an accomplished marketing and communications professional with extensive experience in leadership roles across various prominent companies. Currently serving as SVP Marketing & Communications at Boston Pizza International Inc. since June 2018, Peter has previously held significant positions at Volkswagen Group Canada Inc., where responsibilities included Head of Transformation Strategy and Head of Marketing. Peter's earlier roles include Principal at 4thought, VP Marketing at Canadian Tire, Director of Strategy at Kraft Canada, and Marketing Director at Warner-Lambert's Adams Division, contributing to a rich background in brand strategy and management. Peter holds an HBA in Business Administration from Ivey Business School at Western University and a background in Honors Economics from Huron College at the University of Western Ontario, both achieved with honors recognition.