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Roberta, also known as Beta Lucca, has a diverse work experience spanning various roles and industries. In 2010, they co-founded Bossa Studios and served as the Chief Marketing / Brand Officer and Non-Executive Director until 2020. Under their leadership, the company became a BAFTA-winning multimillion-dollar business known for its innovative approach and successful games.

Since 2017, Roberta has also been working as a Keynote Speaker, delivering talks on developing an entrepreneurial mindset to clients such as Ocado, Forbes, and Unilever. ⚡️ Roberta aka Beta has also been involved in the TV industry as a judge, investor, mentor, and presenter on shows like The Apprentice 2022 and Ready Set StartUP.

Roberta is a content creator with a significant following across platforms. ⚡️ Roberta aka Beta aims to inspire individuals, teams, and executives in large companies to be bold, make bold decisions, and challenge norms. In 2020, they founded the Hyper Curious Podcast, which features interviews with successful individuals who follow their curiosity.

Additionally, Roberta is an angel investor in several companies, including Xip, Quench, The Joy Club, COCOLI, Gama, and Life Supplies. ⚡️ Roberta aka Beta'smost recent venture is with Octopus Ventures, where they serve as a Venture Partner starting in 2022.

Overall, Roberta's work experience showcases their expertise in entrepreneurship, marketing, public speaking, and investing, and their passion for inspiring and empowering others.

Roberta, also known as Beta Lucca, has a diverse education history. In 1996, they began their studies at the Pontifícia Universidade Católica do Rio de Janeiro, where they pursued a degree in Computer Science until 2000. Following this, they enrolled in the Universidade Candido Mendes from 2001 to 2002, where they obtained an MBA in Management. In 2005, they attended COPPEAD UFRJ to complete their education with another MBA, this time in Marketing.