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Christoph Märtterer is a Digital Marketing Manager at Bosch Healthcare Solutions GmbH since January 2022, where a strategic realignment of B2B/B2C digital marketing channels is being implemented. Previously, as Senior Manager Marketing & Communication at Kieback&Peter from February 2015 to December 2021, responsibilities included website development, brand strategy, online marketing, and customer journey analysis. Christoph also led dialogue and email marketing initiatives at co2online gGmbH from August 2011 to February 2015, focusing on CRM implementation and marketing automation. Earlier experience includes roles as Manager Web at Umweltgutachterausschuss and Project Assistant at both adelphi and MSM Germany GmbH. Educational background includes a Magister in Politics, Economics, and Law from the University of Münster, completed in 2010.