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Serkan Zeytun, Ph.D., has extensive experience in the field of financial mathematics and data services, currently serving as the Manager of Data Services Sales Division at Borsa İstanbul AŞ since October 2010. In this role, Serkan oversees licensing, product development, and business strategies related to market data and index offerings. Prior experience includes positions as a Senior Specialist managing the market data and index licensing team and an Assistant Specialist conducting research to enhance financial market diversity. Earlier career highlights feature research and teaching assistant roles at Middle East Technical University and project work at the Fraunhofer Institute for Industrial Mathematics. Serkan holds a Ph.D. in Financial Mathematics, along with a Master’s Degree in the same field and dual Bachelor’s Degrees in Business Administration and Mathematics.