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Helen Joanna Wood serves as the Senior Vice President & Geo Head for EMEA at BORN since January 2024. Previously, Helen held the position of Head of UK & Ireland at Designit, a Wipro company from October 2019 to January 2024, where responsibility included business strategy development and team management. Helen has extensive experience in user experience design, having been the Chief Experience Officer at Designit and the Executive Creative Director at both Abu Dhabi Digital Authority and IBM iX for digital transformation projects. Additional roles include UX Practice Head for the Ministry of Justice in the UK and various leadership positions at Spark44, Dell, and GreeenStar. Helen is a founder of Vision with Technology, a leading digital agency recognized for its work in enterprise content management. Helen holds a BA(Hons) in Graphic Information Design from Falmouth University.