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James Robinson is a seasoned professional with extensive experience in consumer insights and business development. Currently serving as the Sr Insights Director and Business Development Lead for Insightz in the UK and Europe at Borderless Access, James has previously held senior roles at DVJ Insights and PRS IN VIVO GROUP, where a focus on applying Behavioral Science to packaging research and improving deliverables was emphasized. James has also contributed to notable organizations such as National Grid, Reckitt, and Nokia, where significant achievements included developing insights programs, managing global studies, and transforming NPS processes. Educational credentials include a Bachelor's Degree in Business Studies from The Manchester Metropolitan University and additional qualifications from CIM and De Montfort University.