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As Director of Newsroom Analytics, Karla works across the whole newsroom analyzing audience patterns to continuously improve the understanding of readers and the ability to connect with them. She dives deep into audience and article data, looking at both the existing coverage and new opportunities. She also heads up training sessions and workshops to educate groups in every department about how their journalism is resonating with readers. Prior to joining the Globe in September 2021, Karla worked as the Newsroom Analytics Director at the Philadelphia Inquirer.