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Tracy Lynch is a seasoned digital marketing professional with extensive experience in developing and implementing integrated marketing strategies across various digital channels. Currently serving as Digital Marketing Manager at Bord Gáis Energy, Tracy has successfully driven digital consumer acquisition and managed key business KPIs through performance marketing. Previous roles include Account Manager and Senior Social Media Specialist at Wolfgang Digital, Digital Consultant for Hatched Media, and Social & Digital Director at FRANk Media, where Tracy led comprehensive social media strategies. Tracy began a career in content management and social media at Hostelworld.com and has held several journalism positions, underscoring a strong foundation in media and communications. Tracy holds a Bachelor of Arts in New Media and English from the University of Limerick and a Postgraduate Diploma in Management & Marketing from Technological University Dublin.