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Amy Caven has a strong background in media strategy and planning, starting as an Account Manager at VCCP Media in 2013. Amy then moved on to Manning Gottlieb OMD as a Client Account Manager, handling large client budgets and leading advertising campaigns. Following this, Amy worked at Match.com as an Offline Media Manager for Northern Europe, focusing on acquiring new customers through offline media channels. Amy then transitioned to Tesco as a Media Manager before joining Boots UK, where they currently hold the position of Head of Media Strategy & Planning.

Amy Caven obtained a Bachelor of Arts in Industrial Economics from the University of Nottingham in 2012. In 2014, they also obtained a certification in Google PPC Fundamentals Exam from Google.