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Tyson Rivera is an experienced design professional with a diverse background in brand strategy and graphic design. Currently serving as Manager of Design at Boot Barn since October 2019, Tyson has previously held several significant roles, including Lead Designer and Sr. Brand Designer for Sheplers. Prior experience includes a position as Brand Strategist/Designer at Tyson Rivera Creative, Sr. Graphic Designer at Callaway Golf and Quiverr, and a long tenure at Hybrid Apparel where Tyson progressed from Graphic Designer to Sr. Graphic Designer. Tyson co-founded PE Clothing, serving as Creative Director from March 2005 to March 2008, highlighting expertise in both creative direction and brand development.