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Crystal Hayden is an experienced professional currently serving as the CS SEO Team Lead at Boostability, where leadership of diverse teams has resulted in the management of over 100 partner accounts and resolution of complex escalations. Previous roles include Conversion Rate Optimization Specialist, where strong relationships with clients and utilization of Google Analytics enhanced marketing strategies, and Customer Service Representative, providing SEO guidance to increase organic traffic. Earlier experience includes positions as a Crew Member at Orange Peel, Sales Development Representative at Low VA Rates, and Apparel Department Lead at Smith's Food & Drug Centers. Crystal is pursuing studies at Utah Valley University.