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Will Croft has had a long and varied career in the tech industry. In 2020, they co-founded Boost Technology, where they currently serve as CTO. Prior to that, they were Co-Founder at Caribou Data from 2016 to 2020, and Founder at Veracitas from 2016 to 2020. From 2007 to 2016, they worked at GSMA, where they served as Senior Director, GSMA Intelligence, Director, GSMA Intelligence, and Analyst. Will began their career in 2005 as an Analyst at Ovum.

Will Croft attended the University of Bath from 2005 to 2008, where they earned a Bachelor of Science degree in Physics.