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Janice B. has over 17 years of work experience in sales and marketing. Janice began their career in 2002 as the Director of Sales at Total Sports Asia, where they were responsible for sales and marketing of sports related content to Pay-Tv operators in the Asia Pacific Region. In 2009, they moved to MEASAT Global Berhad as the Director of Sales. Janice then moved to Astro Malaysia Holdings Bhd in 2014 as the Head of Sales, Broadcast Services. Most recently, they have been the Head of Entertainment at Apigate since 2019.

Janice B. holds a Bachelor of Sales & Marketing from the Marketing Institute of Singapore, with a field of study in Business Administration and Management, General.