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Kristina Frid is an experienced professional in leadership and customer service, currently serving as Styrelseledamot at Booli Search Technologies AB since April 2023. At SBAB, Kristina has held the positions of Operativ Chef Affärsområde Privat and Head of Customer Service and Sales since August 2017, playing a vital role in the executive management and overseeing a customer service and sales organization of approximately 300 staff members. Previous roles include Chair and Board Member at Handelskammaren Värmland, Head of Branch Region West at Nordea, and involvement in various leadership initiatives, such as Women Up Sweden and the Nordea Culture Change Program. Kristina holds degrees from Karlstad University and the University of Gothenburg, further enhancing a robust educational foundation in business and economics.