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Daniel Nickel is the Founder and CEO of TOTE, established in July 2021, which enhances the shopping experience by improving fitting room engagement, significant in influencing in-store purchasing decisions. Prior to TOTE, Daniel Nickel contributed to the International Expansion team at Endeavor from October 2015 to June 2020, focusing on opening offices in Southeast Asia, notably leading entry into Vietnam. Daniel Nickel also served as Manager of Retail & Consumer Tech at Endeavor, bridging entrepreneurship and international business. Earlier experience includes an Associate position at Andaman Capital Partners in Myanmar and a fellowship with Princeton in Asia in Vietnam, where Daniel Nickel taught public speaking and English courses. Daniel Nickel holds a Bachelor of Arts degree in Political Science from Princeton University, graduated in 2011.