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Jim Alkon is an experienced media and marketing professional with a robust background in editorial direction and strategic consulting. Currently serving as Editorial Director at BookTrib since March 2018, Jim is responsible for creating new revenue streams and enhancing brand positioning for a leading book industry website. As Managing Director at Meetings and Media, a consulting organization since February 2009, Jim provides marketing guidance to help brands grow and identify new opportunities. Previous roles include Marketing Director at CRN, where Jim developed impactful marketing strategies including a successful website revamp and social media presence, and Vice President of Global Business Development at etouches, a SaaS provider for event planning professionals. Jim's earlier experience includes leadership positions at Red 7 Media, Questex/Advanstar, Access Intelligence, Miller Freeman, and CMP Publications, with notable achievements in revenue growth and market expansion across various roles. Jim holds a BA in Magazine Journalism from Syracuse University.