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Gemma C. is a seasoned professional with extensive experience in operations, sales, and management across various sectors, including leisure, military, and media. Currently serving as Commercial Director and previously as Sales and Marketing Director at BookNow Software since September 2017, Gemma has contributed to revolutionizing the leisure management industry through an innovative Salesforce-powered platform. Prior roles include Operations Director for Salusi Holdings, Gravity Force, and Fairweather Golf Ltd, where responsibilities encompassed operational management, policy implementation, and project management. With a background as an Army Officer and Senior Operations Manager in HM Forces, Gemma brings strong leadership and logistical expertise. Additionally, Gemma's experience includes roles in broadcast media and competitive sports, highlighted by competing as a Team GB Bobsleigh Driver. Educational qualifications include a BA (Hons) in Geography and Environmental Science from the University of Birmingham and training as a Commissioned Officer at the Royal Military Academy Sandhurst.