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Ankit Desai serves as the Marketing Head (Live Entertainment) at BookMyShow since November 2015, achieving significant sales growth in live entertainment through high-profile projects including Disney's Aladdin, Cirque Du Soleil, and Lollapalooza. Desai has expertise in designing comprehensive marketing strategies across various segments, managing strategic alliances, and utilizing data analytics for customer profiling. Prior to BookMyShow, Desai held the position of Sr. Manager - Marketing & Alliances at 4 Minute Mile Marketing Services Private Limited, where innovative marketing solutions and partnerships were emphasized. Ankit Desai holds an MBA in Business Administration and Management from MET and a BMS from SIES.