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Lucia Bayon has a wealth of experience in a variety of roles. Lucia began their career in 2005 as an Intern at San Bernardo Asesores. Lucia then worked as an Analytics Support Researcher at Richard Davies Investor Relations Limited from 2007 to 2010. Following this, they were an Investor Relations Analyst at Dealogic from 2010 to 2013. Lucia then moved to Hotelbeds Group, where they worked as a Junior Business Analyst and Business Analyst from 2013 to 2018. In 2018, they joined TUI as a Digital Analyst. In 2020, they moved to Tractive, where they worked as an Ecommerce and Digital Analytics Product Manager. Most recently, in 2021, they began working as a Senior Product Manager at bookingkit. Additionally, in 2018, they founded marketingpararestaurantes.es, where they are in charge of Content Creation, Promotion and Web Management.

Lucia Bayon's education history includes a Bachelor of Science in Business Management from Universidad de Oviedo, which they obtained between 2001 and 2005. Lucia then completed a Diploma in Economics at the University of Kent in 2006. In 2010, they earned a Master of Science in Development Economics from SOAS University of London. Additionally, Lucia has obtained several certifications, including Content Marketing Foundations from LinkedIn in May 2018, Google Analytics Essential Training from LinkedIn in May 2018, Online Marketing Foundations from LinkedIn in May 2018, The Online Marketing Fundamentals from Google in February 2018, and Content Marketing Certification from HubSpot in March 2018.