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Paul McCullagh is an experienced marketing professional currently serving as Head of Marketing at Boojum since May 2018, where responsibilities include developing and implementing strategic marketing plans for the brand across Ireland. Prior to this role, Paul held positions at Chain Reaction Cycles as Online Marketing Manager for North America and ROW, focusing on digital marketing in key international markets. Previous experience includes roles as Media Executive at ASG & Partners, where national advertising campaigns were planned and executed, and Digital Account Executive at Being Online, managing client's digital marketing communications. Paul's educational background includes a BSc Hons in Advertising from Ulster University and additional studies in Digital Design.